Change Gears with Confidence

We often start our careers intent on one goal, only to find ourselves moving in an entirely different direction. Sometimes this is due to the influence and encouragement of others, and other times this is due to a series of events ending in self-revelation. Not a month goes by where you don’t hear about the lawyer who became an environmental entrepreneur, or the technician who became a highly-acclaimed novelist. Don’t replay that “what-if” scenario in your head; find the confidence you need to get started, and inspire others to do the same!

Participate in our fourth WomenWork event, to be held on Tuesday, November 13th, at 7pm. Cateto, located on R. Francisco Leitão, 272, in Pinheiros, is graciously providing us their upstairs space for our event. Space is limited, so be sure to RSVP at before November 12th. The Women of Merit speakers for November are Fernanda & Taciana, from The Girls on the Road (

A few years ago, Fernanda and Taciana asked themselves how they could help make a difference in the gender equality movement. Instead of continuing only as observers, they decided to actively participate in empowering women. They wanted to find a way to use their experience, knowledge, and network to build something that could positively impact other women, as well as men. From July 2016 to October 2017, Fernanda and Taciana traveled the world, collecting stories and inspiration from women entrepreneurs that struggled, persevered, and succeeded in spite of all obstacles. As they actively reached out to women in various careers from all corners of the globe, they found one commonality: a lack of role models to inspire women to take that first step. The Girls on the Road was created to tell these working women’s stories and share their experiences; to learn from women of all ages and gain inspiration through their examples, stories, dreams, and accomplishments; and to remind us every day that the most important piece of our wardrobe is our confidence.

There will be a short Q&A after Fernanda and Taciana's presentation, followed by networking, socializing, and a tasty drink or two to close out the evening!

At WomenWork, we encourage social responsibility, sharing knowledge and experience for a better future, and the importance of any employment, whether paid or volunteer. Since the launch of our event in May, we’ve raised over R$850 towards our goal of R$1,100 to sponsor two girls at the 2018 Angel Party. If you’d like to find out more about this charitable event or any of the other charitable organizations the American Society of São Paulo supports, visit

Want to make a difference? Share your journey with us. See you at WomenWork on November 13th!

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